In today’s fast-paced world of information oversupply, where news spread like wildfire and people simply do not have the time to fully analyze what they are bombarded with by the media, what seems to matter most is the headlines and the impressions they create, rather than the underlying facts. Greek ship-owners have for many years been victims of this superficial news coverage. Stereotypes are very strong, cultivated by years of inaccurate portrayal in the media, films and TV series. Inability to explain Greek ship-owners’ world-class success combined with an eagerness to find excuses for own failures and a touch of jealousy make a perfect recipe for many to target them and smear them with false general accusations, such as ‘tax avoidance’.